Hello! I'm Hyeji, a NYC-based UX Designer passionate about creating digital experiences that are as meaningful as they are intuitive. Great design isn't just how something looks. It's how it makes people feel, and the real problems it helps them solve. 💌

Hello! I'm Hyeji, a NYC-based UX Designer passionate about creating digital experiences that are as meaningful as they are intuitive. Great design isn't just how something looks. It's how it makes people feel, and the real problems it helps them solve. 💌

Background

It all started with a digital marketing internship — one viral-ish social post later, and I was completely hooked on why certain experiences just hit different.


I combine my background in Sociology from the University of California, Los Angeles and Human-Computer Interaction from the University of Michigan with lessons from the real world to design experiences that make the complex feel simple (and maybe even enjoyable).


At the end of the day, I'm just really curious about people — how they think, how they move, what makes them feel seen. My goal is to create experiences that do exactly that, and sneak in a smile or two along the way.

Education

University of Michigan

M.S. Information, Human-Computer Interaction (UX Design & Research)

University of California, Los Angeles

B.A. Sociology

Experience

BlueCross BlueShield of South Carolina

UX Designer

Present

MovementX

UI/UX Designer

2023

Human-AI Lab

Research Assistant

2023

Zell Lab for Technologies

UX Design Intern

2023

Indeed

UX Design Intern

2022

Sentbe

UX Design Intern

2021

My Approach to Design

“Design goes beyond aesthetics. It delivers solutions that integrate technology, data, and human psychology for the user. People from different backgrounds such as culture, race, and gender may perceive and respond to experiences differently.”


— Sang-in Lee, The Designer’s Approach: Refresh

This perspective closely aligns with how I approach design. With a background in sociology, I’ve developed a strong awareness of how people’s experiences are shaped by their cultural, social, and personal contexts. I bring this lens into my work by designing experiences that account for diverse user perspectives and behaviors.

Skills

Product Strategy & Vision

AI Prototyping (Cursor, Figma Make, Claude)

Website Design & Development

User Research

Interaction Design

Visual Design

Information Architecture

Storytelling

Systems Thinking

Wireframing

High-Fidelity Prototyping

Accessibility (WCAG)

If I weren’t a designer, what would I be?

Ideally, an actor, someone who steps into different lives and understands how people think and move through the world. Realistically, I’d still be drawn to storytelling. I’m curious about people and how they navigate life, and I’d want to explore those perspectives with empathy and depth.

Where do I want to be in 5-10 years?

I’ve been fortunate to have great mentorship along my journey, and I hope to become someone who provides that same support to others. Professionally, I want to broaden my perspective as a designer and create impactful experiences at scale, shaping products that improve the lives of millions of people.

Testimonials

"Hyeji's impact on our physical therapy company, MovementX, was nothing short of transformational. With her exceptional skill set in User Experience (UX) and User Testing (UT), Hyeji was able to work collaboratively with our operations, development, and marketing teams to completely redesign and modernize our platform technology... Hyeji was able to conduct mass user testing to compile a new design language with streamlined usability in a surprisingly short amount of time. Each meeting, Hyeji was prepared, communicative, insightful, and extraordinarily fast. We were lucky to have her complete this design overhaul project over the course of 3 months. Any company looking to hire a UX designer would be lucky to have Hyeji. It is no exaggeration that she has singlehandedly leveled up our company's technology and made a dramatic impact on our ability to fulfill our mission of helping people live their best so they can live their best."

CMO at MovementX

"We have had the pleasure of working with Hyeji through the University of Michigan over the last few months and she has absolutely transformed our health tech application. Hyeji is extremely communicative, has hit every single deadline, showed up to all meetings fully prepared AND she is very creative and has an incredible eye for design. Every member of our team has loved working with her from our marketing team, CEO, web developers, and project managers. Any company who hires her will definitely see an ROI on their investment!"

COO at MovementX

"Hyeji transformed the UX/UI on our platform in a short amount of time. She is a talented, hard worker, who is an effective listener and excellent contributor. I highly recommend Hyeji she would be a phenomenal addition to any team."

Co-Founder & CEO at MovementX

"Hyeji's impact on our physical therapy company, MovementX, was nothing short of transformational. With her exceptional skill set in User Experience (UX) and User Testing (UT), Hyeji was able to work collaboratively with our operations, development, and marketing teams to completely redesign and modernize our platform technology... Hyeji was able to conduct mass user testing to compile a new design language with streamlined usability in a surprisingly short amount of time. Each meeting, Hyeji was prepared, communicative, insightful, and extraordinarily fast. We were lucky to have her complete this design overhaul project over the course of 3 months. Any company looking to hire a UX designer would be lucky to have Hyeji. It is no exaggeration that she has singlehandedly leveled up our company's technology and made a dramatic impact on our ability to fulfill our mission of helping people live their best so they can live their best."

CMO at MovementX

"We have had the pleasure of working with Hyeji through the University of Michigan over the last few months and she has absolutely transformed our health tech application. Hyeji is extremely communicative, has hit every single deadline, showed up to all meetings fully prepared AND she is very creative and has an incredible eye for design. Every member of our team has loved working with her from our marketing team, CEO, web developers, and project managers. Any company who hires her will definitely see an ROI on their investment!"

COO at MovementX

"Hyeji transformed the UX/UI on our platform in a short amount of time. She is a talented, hard worker, who is an effective listener and excellent contributor. I highly recommend Hyeji she would be a phenomenal addition to any team."

Co-Founder & CEO at MovementX

"I'm taking a moment to share what a pleasure it was to collaborate with Hyeji during her internship at Indeed. As a UX Content Designer on the same team with Hyeji, I found her to be such a thoughtful and openly collaborative partner. We had a lot of fun while also being thoughtful about the user's experience and needs. Hyeji is very curious, thoughtful, and strategic in her design work. She created some great design explorations which she presented to the team that sparked some helpful conversations which deepened our understanding of the problem space. Sincerely, working with Hyeji was a joy. I can't wait to see what she creates in her future work!"

Senior Content Designer at Indeed

"Hyeji is an amazing designer who joined us as a UX intern in the summer of 2022. I had the pleasure of working with her as her mentor, and I am amazed by her exemplar skills as a designer. I honestly cannot believe that she is just starting out in her career. Hyeji has strongly impressed us with her ability to comprehend and dissect complex problems. During her internship, she took on some challenging projects and demonstrated her ability to conduct independent research while collaborating with cross-functional teams. Her designs always derive from deep thinking, and she consistently presents the team with ample options with clear trade-offs. The level of maturity she has shown in her work has truly wowed all of us, and I have no doubt that Hyeji will continue to shine wherever she goes."

Senior UX Designer at Indeed

"Hyeji was an intern on my team at Indeed and she was an absolute joy to work with. She is well versed in her design process, does extensive research and competitive analysis to make sure she thoroughly understands the problem and the market, and has great visual design skills. I was extremely impressed with her work as an intern and know she has an incredible future in design."

Senior UX Designer at Indeed

"I'm taking a moment to share what a pleasure it was to collaborate with Hyeji during her internship at Indeed. As a UX Content Designer on the same team with Hyeji, I found her to be such a thoughtful and openly collaborative partner. We had a lot of fun while also being thoughtful about the user's experience and needs. Hyeji is very curious, thoughtful, and strategic in her design work. She created some great design explorations which she presented to the team that sparked some helpful conversations which deepened our understanding of the problem space. Sincerely, working with Hyeji was a joy. I can't wait to see what she creates in her future work!"

Senior Content Designer at Indeed

"Hyeji is an amazing designer who joined us as a UX intern in the summer of 2022. I had the pleasure of working with her as her mentor, and I am amazed by her exemplar skills as a designer. I honestly cannot believe that she is just starting out in her career. Hyeji has strongly impressed us with her ability to comprehend and dissect complex problems. During her internship, she took on some challenging projects and demonstrated her ability to conduct independent research while collaborating with cross-functional teams. Her designs always derive from deep thinking, and she consistently presents the team with ample options with clear trade-offs. The level of maturity she has shown in her work has truly wowed all of us, and I have no doubt that Hyeji will continue to shine wherever she goes."

Senior UX Designer at Indeed

"Hyeji was an intern on my team at Indeed and she was an absolute joy to work with. She is well versed in her design process, does extensive research and competitive analysis to make sure she thoroughly understands the problem and the market, and has great visual design skills. I was extremely impressed with her work as an intern and know she has an incredible future in design."

Senior UX Designer at Indeed

Beyond the Screen

Photos I’ve taken across the cities I’ve lived in. I enjoy capturing moments I can return to.

Seoul

Seoul

San Francisco

San Francisco

Los Angeles

Los Angeles

Ann Arbor

Ann Arbor

New York

New York