Hire me as your next Senior Product Designer
I'm Hyeji Han, a NYC Product Designer passionate about building products from 0 to 1.
Over the past 3+ years, I've designed healthcare and fintech experiences that simplify complex journeys, improve engagement, and create measurable impact. Currently crafting accessible healthcare experiences at BlueCross BlueShield of South Carolina.
I've spent the last 3+ years turning complexity into clarity.
From healthcare to fintech, I've designed products that balance user needs, business goals, and technical constraints while creating measurable impact. Whether launching new engagement experiences or simplifying complex workflows, I enjoy building products from the ground up and validating them through user feedback.
That's why DoorDash Drive resonates with me. The opportunity to define entirely new products, influence strategy, and help launch the next generation of merchant experiences is the kind of work that energizes me every day.
BlueCross BlueShield of South Carolina · 2025
Turning Health Messages into Action
Members were getting health messages but not acting on them. I redesigned the member portal to surface preventive care recommendations at the right time, turning passive messages into clear next steps.
Led end-to-end UX design from discovery to delivery.
Researched, designed, prototyped and validated solutions through iterative user testing
Collaborated with product and engineering to deliver the experience
+17%
Health Message Engagement
+40%
Completed Health Actions
BlueCross BlueShield of South Carolina · 2024
Wellness Engagement Through Rewards
Members had access to wellness programs through Personify Health. I integrated wellness reward trackers into the member portal to make wellness progress more visible, trackable, and motivating.
Translated complex third party reward systems into a cohesive member experience
Designed responsive reward tracking visualizations across devices
Collaborated with vendors and engineering on API constraints and implementation
+41K member enrollments
BlueCross BlueShield of South Carolina · 2025
Making Health Benefits Easier to Access
Benefits information was scattered across the member portal, making it difficult to find and understand relevant options. I redesigned the experience by creating a dedicated benefits section that organized information more clearly and helped users take action more easily.
Led UX design for a centralized health benefits experience across mobile and desktop
Defined a scalable pattern for surfacing benefits across the ecosystem
+14%
in benefit utilization
+7 points
in member satisfaction score
BlueCross BlueShield of South Carolina · 2026
Customer Support Call Workflow
Customer service representatives and care managers needed support guiding members through health related actions during live calls. I designed an internal desktop tool that surfaced the most relevant next actions and helped guide more effective conversations.
Designed a workflow to guide one high priority action per call, reducing cognitive load and improving call efficiency.
Leveraged internal product design patterns to ensure a cohesive and familiar experience.
+25% recommendations delivered during calls
MovementX · 2023
Improving Onboarding Conversion
New patients dropped off during onboarding before booking their first therapy session, creating friction in accessing care and impacting business conversion. I redesigned the onboarding experience to reduce confusion, build trust before payment, and enable instant booking.
Designed an AI-driven provider matching experience to enable instant booking
Built a reusable design system to support scalable development
+37%
onboarding completion
-7%
drop off (15% to 8%)
Indeed · 2022
Simplifying Job Application Tracking
Job seekers struggled to track and document their job search activity, making it difficult to file for unemployment benefits. I designed a centralized application history experience to help users access, organize, and export the information needed for benefit submissions.
Conducted exploratory research across global markets, including Europe and the US
Collaborated with senior UX designers, a content designer, and cross functional teams to refine the experience
Impacting 79% of users requesting application history
Sentbe · 2021
Money Transfer Verification
Users struggled to complete inbound money transfers due to low trust and confusing verification steps. I redesigned the verification process to build trust, provide clear guidance, and help users complete the process with confidence.
Led UX design and research, including heuristic evaluations and usability testing, for the inbound money transfer experience
Simplified complex verification steps with clear guidance and intuitive UX writing
Redesigned a high friction, trust sensitive flow into a clear and guided experience
-31% customer complaints (38% to 7%)
Human AI Lab · 2023
Making 360° Video Accessible for Blind Users
Blind and low-vision users were unable to fully experience 360° videos due to a lack of accessible interaction and contextual information. I collaborated with a research team to design an accessible video player that provides scene and object descriptions, enabling users to engage with immersive media.
Applied WCAG guidelines to improve navigation, readability, and usability
Enabled blind and low vision users to access immersive 360° video content
